Backprinted Stickers let you print custom messaging on the release liner—the backing paper that's visible before your sticker is peeled away. Instead of leaving this space blank, you can use it to add branding, instructions, promotions, or other helpful information that creates a more memorable customer experience.
Because customers see the backing before they apply the sticker, backprinting is a simple but effective way to reinforce your brand, share important details, or encourage further engagement.
What Can You Print on the Back of a Sticker?
The backing paper offers valuable space to communicate with your customers beyond the sticker itself.
Popular backprinting ideas include:
- Application instructions
- Brand messaging or taglines
- QR codes
- Website URLs
- Social media handles
- Promo codes and special offers
- Product care instructions
- Limited-time campaigns
- Event information
- Thank-you messages
Whether you're building brand awareness or creating a premium unboxing experience, backprinting helps you get more value from every sticker you distribute.
How to Order Backprinted Stickers
StickerGiant offers Backprinted Stickers as a dedicated product!
To place an order:
- Visit the Backprinted Stickers product page.
- Choose your sticker size, shape, and quantity.
- Upload front and back design. If you don’t have them both in one file, email over the second file to support@stickergiant.com
- Review your proof and approve it before production begins.
Our Art Team reviews every order and provides a free digital proof so you can verify both sides before printing.
For more information on how to set up your artwork, check out this article: How to Set Up and Submit Your Files for Backprinted Stickers
Product Specifications
Backprinted Stickers are currently available with the following specifications:
- Minimum order quantity: 250 stickers per design
- Minimum size: 2" × 2"
- Maximum size: 11" × 14"
- Material: White BOPP only. Not available with specialty sticker materials
- Available shapes: Custom shape, circles, rectangles, squares, and sticker sheets
- Turnaround time: 7–10 business days after proof approval
- Rush Printing: Not available for this product
Backing Style
Unlike our standard Die Cut Stickers, Backprinted Stickers do not include split backing.
To make peeling easier, each sticker is produced with either:
- A peel tab
- A carrier sheet
This allows you to remove the sticker easily while preserving the printable backing surface.
Still have questions? Reach out to our Customer Service Team here!
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