Stickers and labels differ in how they're used, finished, and applied. Stickers are typically individually cut, weather-resistant, and great for outdoor use or promotions. Labels come on rolls, are ideal for product packaging, and work well for indoor applications. Both are printed on durable BOPP material, but stickers offer more specialty finishes like glitter and glow-in-the-dark. Choosing the right option depends on how and where you'll use your design.
Stickers: Durable, Versatile, and Ready for Anything
Where will your design live? If your sticker is headed outdoors or needs to survive spills, weather, or wear-and-tear, custom stickers are your go-to.
Stickers are great for:
- Outdoor applications (cars, windows, poles, etc.)
- Water bottles, laptops, and gear
- Promotional giveaways and swag
Sticker Features:
- UV protection for fading resistance
- Water and oil resistant
- Outdoor durability up to 18 months
- Temperature-resistant adhesive (-65°F to 200°F)
- Individually cut or on rolls
Labels: Professional, Customizable, and Product-Ready
If you're labeling products for retail, shipping, or food and cosmetic packaging, custom labels are made to perform. They’re great for high-volume use and offer more finish options to match your brand’s style.
Labels are great for:
- Product packaging
- Indoor applications like cosmetics, candles, or food jars
- Hand or machine-applied rolls
Label Features:
- Custom finishes, including matte, glossy, clear, and paper label options
- Indoor-durable laminate (water and oil resistant)
- Roll orientation options for labeling machines
- Micro-perforation available for tamper-evident seals
Quick Reference: Which Should You Choose?
Feature |
Stickers |
Labels |
| Outdoor Durability: | Yes (up to 18 months) | Light water/oil resistance only |
| Cut Style: | Individually cut or on rolls | Roll only |
| Finishes: | Glossy, Matte | Glossy, Matte |
| Ideal For: | Promotions, merch, giveaways | Product packaging, branding |
| Specialty Options: | Holographic, Clear, Glitter, Glow-in-the-Dark | Holographic, Clear, Paper Label Variants |
Need Help Choosing? We’ve Got You!
Still not sure whether a sticker or label is the right fit? No problem. Our team is here to help you make the perfect pick based on your use case, material needs, and creative vision.
Check out our product pages or reach out directly—we’ll make sure your design gets the standout treatment it deserves.
Additional Resources:
- What is the Difference Between Kiss Cut and Die Cut Stickers?
- What Type of Label Should I Order?
- How to Setup Beer Labels
- How to Setup Perfect Artwork
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