Looking for the perfect custom sticker but not sure whether to choose Die Cut or Kiss Cut? We’ve got you covered. While both options are digitally printed in full color on durable white polypropylene, the real difference comes down to how your sticker is cut and what the backing looks like.

In this guide, we’ll break down the unique features of each to help you find the best match for your project—whether you’re handing out stickers at an event, packaging orders, or creating a branded giveaway.

What Is a Die Cut Sticker?

Die Cut Stickers are custom-shaped stickers where both the sticker and the backing are cut to match the shape of your design. Each sticker is printed individually and finished with a crack-and-peel backing for easy application.

Key Features:

• Backing is cut to the exact shape of the sticker
• Printed individually and shrink-wrapped in stacks
• Available with a glossy or matte lamination
• Includes free custom shapes
• Crack-and-peel backing makes application quick and simple
• Best for designs larger than 1” x 1”

Because they’re individually stacked, Die Cut Stickers are perfect for trade shows, customer thank-you packages, or sticker shops that want display-ready merch. You’ll love how easy they are to handle and share.

What Is a Kiss Cut Sticker?

Kiss Cut Stickers also feature custom shapes, but the backing is a little different. Instead of cutting all the way through the backing, only the sticker shape is cut—leaving a slightly larger square or rectangle backer. This makes them super smooth to peel and a great choice for small or delicate designs.

Key Features:

• A custom-shaped sticker is cut, but the backing remains a square or rectangle
• Finished on rolls—choose standard rolls or rolls with perforations
• Available with glossy or matte lamination
• Ideal for sticker designs smaller than 1” x 1”
• Peel easily from the backing for effortless use

Kiss Cut Stickers are ideal when you want to keep things organized on a roll, especially for bulk sticker use in retail, events, or packaging. Plus, that extra backing makes delicate edges easier to peel without damage.

Which One Should You Choose?

Here’s the fun part—once you peel them from the backing, Die Cut and Kiss Cut Stickers look exactly the same. So it really comes down to your presentation needs, quantity, and sticker size.

Ready to Make Your Pick?

Whether you want to stack custom Die Cut Stickers for your storefront or order Kiss Cut Stickers on a roll for easy labeling and packaging, we’re here to help you bring your design to life. All our stickers are waterproof, oil-resistant, and ready for whatever you throw at them.

Still not sure which sticker is right for you? Reach out to our Customer Support Team and we’ll help you find the perfect fit.