How To Set Up Beer Labels

Katie H
Katie H
  • Updated

With so many sizes of bottles, cans, and label options, it can be difficult to figure out what size should be used on your specific product. The good news is that we are here to help make that decision easier, providing your brew with high-quality, amazing labels that will make your brand pop! 

These simple steps are a great place to start for finding which size will work best for you.

  1. Measure the height from top to bottom of your can or bottle.
  2. Measure the width of the area you would like your label to cover. Using a flexible tape measure is helpful!
  3. If you want your label to wrap completely around the can or bottle, make sure to leave some blank space on the ends to avoid potentially overlapping any printed information that you do not want to be covered up after the label is applied. 

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Custom Labels For Cans

The most common aluminum cans sold across breweries and wineries are 12 ounces and 16 ounces.

Recommended Sizes

12oz Cans:

16oz Cans:

32oz Cans:

What about Slim Cans?

If you're canning in tall and slim cans like a hard seltzer, we suggest a slightly taller label to match the shape 

Recommended Size:

Bottles vs Cans 

Typically, the only difference between bottles and cans is the size. 

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A Few Other Things To Consider

The edges of your labels might contain important information, like government warnings and barcodes, that you don't want to cover up. To avoid overlap and waste, we recommend a label that is slightly shorter than the circumference of the bottle/can of your choosing. This will allow for a slight gap between the label edges, which also means less room for error and makes for a happy brewer!

Be sure to check your local laws, including the Tobacco Tax and Trade Bureau (TTB) if you're distributing your beer, to find out what you legally need to have displayed on your label for your state.

 

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