CMYK and RGB are two different color modes that are used for different types of media. CMYK is primarily used for print media, and RGB is used for digital media. If you're ordering custom stickers or labels, your artwork should be created in CMYK whenever possible. StickerGiant prints exclusively in CMYK, while RGB is designed for digital screens. Using the correct color mode helps your printed colors match your expectations.
When we prepare your proof, our Art Team automatically converts every file to the color profile used by our printers. Because every CMYK profile is slightly different, colors may shift. If matching a specific brand color is important, include your CMYK color values in the “Special Instructions” box so we can verify your artwork before printing.
Learn more about color matching here.
What is CMYK?
CMYK stands for Cyan, Magenta, Yellow, and Key (Black). It's the standard color mode used for printing stickers, labels, brochures, and other printed products.
Printers create colors by layering tiny amounts of these four inks. Because CMYK uses ink rather than light, it's known as a subtractive color model.
Why CMYK Matters
- Produces predictable, consistent print colors (within 5%)
- Matches the way commercial printers reproduce artwork.
- Makes it easier to maintain brand color consistency.
- Helps avoid unexpected color shifts during printing.
Fun fact: The "K" stands for Key, referring to the black plate that adds depth, detail, and contrast to printed images.
What Is RGB?
RGB stands for Red, Green, and Blue. It's the color mode used for digital displays such as phones, computers, TVs, and tablets.
Screens create color by combining different amounts of red, green, and blue light, allowing them to display millions of bright, vibrant colors.
Digital vs. Printing
RGB has a much larger color range than CMYK. Bright blues, vivid reds, and neon colors that look brilliant on screen often can't be reproduced with printing inks.
When an RGB file is converted to CMYK:
- Bright colors may appear softer.
- Neon colors cannot be printed accurately.
- Blues and reds are the most likely colors to shift.
For the most accurate proof, we recommend designing in CMYK from the beginning.
Tips for Better Color Accuracy
- Create artwork in CMYK whenever possible.
- Include your CMYK color values if you need to match brand colors.
- Review your digital proof carefully before approving production.
- Expect slight variation between what you see on your screen and the final printed product.
If you have questions about color or need help matching a specific shade, our Customer Service and Art Teams are happy to help ensure your stickers or labels print as expected.
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