Backprinted Stickers are an exclusive new product available on our white BOPP stickers that allows you to print on the back of the sticker—the part that peels off and is typically thrown away can now play an important role in your marketing.

This brand-new product allows for extra space, perfect for adding brand messages, instructions, or promotional content without altering your sticker design. It’s a smart way to turn every sticker into a two-sided communication tool

Driving Traffic with QR Codes 

Want to connect customers directly to a website, video, or special offer? Print a QR code on the back of your stickers! Customers simply peel and stick the sticker, scan the QR code on the back, and access your content—perfect for promotions, events, or loyalty programs.

Additional tip: make sure to test your QR codes before sending us your art file!

Print your UPC codes 

Skip some of the legwork of sticking individual UPC codes onto your stickers and have them printed directly on the back! Like with QR codes, we ask you to test that your UPC code works before sending in your art file. We don’t have the ability to test them before they are printed and sent out.  

Adding Promotions and Coupons

Backprinting is a great place to add discount codes, special offers, or contest details. A coffee shop might include a coupon for a free drink, while a boutique could offer a discount on a future purchase. 

Making Your Brand Memorable

Backprinted Stickers can also feature playful messages, illustrations, or your brand story. This hidden touch can make your stickers more memorable and turn them into keepsakes—great for events, merch, or limited-edition runs.

Backprinting is a cost-effective way to add value to your stickers without changing your main sticker design. From QR codes to recipes, coupons to brand stories, this feature turns your sticker backing into a powerful branding space—and StickerGiant makes it easy to set up.